Why Every B2B Brand Looks Like It Was Made by the Same Robot — And How to Fix It
Scroll through the websites of ten B2B companies in almost any industry and you'll see the same navy blue palette, the same stock photos of people in conference rooms, and the same vague promises about "driving results." It's a creative monoculture — and it's costing these brands real business. Here's how to break out of the sameness and actually get chosen.
